Novosome Retinol
July 4, 2021
Novo Alcohol Sub
July 4, 2021


® a high-quality mattifying agent

    •  Delivers good emolliency to the skin
    • Offers unique matt finish with velvety touch
    •  Suits matt lipstick formulation

INCI Name: Hydrogenated vegetable oil and hydrogenated alkene and bentonite


To formulate matt lipsticks, a mattifying agent is a must while Nylon12- recently got banned and Silicone derivatives lead to deforming molds during filing, Novowax is an excellent substitute.

Active & Mechanism:

Novo Wax delivers a matt and velvety texture to the lipstick without any deformity issues for filling devices.