About De Novo

Mission

What we exist for Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective.

This commitment is embraced by all members of the DNAbiochem Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty, health and chemicals.

In line with fulfilling this mission, the company seeks innovative products that can meet the essential and fundamental needs of consumers in the skincare and haircare sectors.

The brands Cyspersa, Bright Max, and Cicalderm were created and launched to serve this mission, utilizing the finest, state-of-the-art formulations developed in consultation with cosmetic experts in Europe.

Considering consumers’ need for nutritious edible products to maintain skin freshness and vitality, the Viva Up brand was created. These products were developed in consultation with dermatologists, hair specialists, and nutrition experts.